Friday, June 3, 2016

Are your ready-to-go in a Datsun redi-GO?

I’ve owned a two-wheeler (scooter) for long now. Though I use it less often than before, a two-wheeler has limitations over a four-wheeler. Limitations include: seating only two passengers, inconvenience riding in the monsoons, luggage space constraints, to name a few. One of the main reasons why my loved ones constantly caution me when I ride a bike is for the safety.

A two-wheeler may not provide the safety to the driver from a head-on collision or an accident. Not to sound pessimistic here, but having lived in a metropolis where for road rage incidents and road accidents are on the rise, women are recommended to purchase a hatchback meant for the city to drive safe. 

The other reason is for traffic. It cannot be stressed enough how the levels of traffic in a locale of a city plays a crucial role in the decision making process of taking the car for a spin or not.

And whilst contemplating the many options available in four-wheelers, particularly cars, I chanced upon this brand new car that symbolises Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO - the capability of a crossover with the convenience of a hatchback.
Datsun India has launched India’s first-ever urban cross car to cater to the current generation who are ‘always on the go’. Using the best of Japanese technology, Datsun has designed redi-GO car with a host of features; three of the following appeal to me the most to take this car for a spin:

1. Best-in-class Ground Clearance:
A much needed feature when you’re wading driving through water-logged streets full of puddles the size of Moon carters. With 185 mm ground clearance, smoothly sail over the craters like a moon rover.

2. Small Turning Radius:
If I have not stressed on the craziness of Mumbai’s traffic, let me highlight it more. There is barely any space for manoeuvring a car in neck-deep traffic. Moreover, this feature will be gold for parking in a tight spot. Datsun redi-GO promises to make a full turn-around with just a 4.7-metre turning radius.

3. Superior Air-Conditioning:
This may be seen as a trivial point to many, but with humidity levels that touch close to 90%, Mumbai certainly becomes hot during the peak summer months – April and May. Datsun redi-GO has air-conditioning that is optimized for the Indian weather conditions – which can be totally unpredictable.

Testing The Datsun redi-GO

The ultimate test of the Datsun redi-GO would undoubtedly be at the bustling metropolis of Mumbai. And that too in the upcoming monsoon season. Any Mumbaikar driving a car in Mumbai would know how traffic-clogged streets can become in the monsoon. I wish to test driving this car out in Andheri suburbs of Mumbai with a sole intention to check whether it is ideal for traffic city drive. I want to know whether a novice driver like me can safely reach home after being met with puddles, cacophony of the traffic-clogged streets with no or little room for manoeuvring.  

For a city-slicker like me, if the Datsun redi-Go promises to get me out of the peak rush hour traffic with smooth manoeuvring abilities; get me in and out of a tight parking spot and help me be safe and secure at all times, it will certainly help me beat the urban driving blues.


Monday, May 2, 2016

What's in your cup?

Of all the innovative ways of marketing content, there are some that stay in one's memory longer.

To cite an example, I still remember how innovatively a hand sanitizer company advertised their message by tying up with bhel puri wallahs. They served their message in the paper used by bhel puri wallahs which drove home the point of the importance of keeping ones hand clean after eating food.

Such and more innovative means not only effectively drives the message to the end users but also is recalled effectively in the long run. Just like I did :)
Thus it is imperative to break the clutter in marketing your products or services and stand out from the crowd.

Precisely what gingercup.com does!
Through innovative paper cup advertising and flyer advertising they make sure your brand stands out.
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